DIGITAL PORTFOLIO:
CREATIVE SAMPLES AND PROJECTS
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HBO MAX X RIDDLE & BLOOM:
CAMPUS BRAND MANAGER
Created graphics to promote upcoming activations and releases

GOOSEBERRY CREATIVES

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POWER DIGITAL MARKETING

Executed over 10+ marketing campaigns by creating copy, content, Canva graphic design deliverables for brands including Reebok, Frame, and SWANN
Cross-functionally worked with the intern team to strategically build a campaign using email, influencer, paid, and organic marketing
Built weekly and monthly analytic reports and competitor research to track campaign performance, gather creative insights, and understand trends
Scouted for potential influencers and talent that would enhance brand voice
Worked professionally via Asana and Slack to ensure quality communication and project management

AD COPY:

Curated 9+ versions of ad copy and creative briefs for each advertisement based on a hot, warm, and cold funnel audience or evergreen approach, resulting in over 100+ writing samples showcasing creativity and brand awareness

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STAAX
Digital Marketing Strategist

I spearheaded the initiation and pitching of 4 marketing campaigns within just 3 months, aimed at establishing authentic, goal-driven content. I played a crucial role in supporting the digital marketing team by designing creative assets, managing deliverables, curating project decks, and gathering essential consumer metric data. Additionally, I led a team of five interns, effectively delegating tasks and bridging knowledge gaps to ensure the successful execution of marketing objectives. Serving as a project manager, I collaborated with cross-functional teams to optimize application performance, enhancing overall user experience.

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Empower
Growth

PI BETA PHI
Director of Community Inclusion

In my role as Director of Community Inclusion, I created robust partnerships with external stakeholders across student organizations and DEI-focused companies while fostering a sense of unity across campus. I proactively cultivated inclusive environments through educational workshops and monthly activations aimed at promoting diversity, equity, and inclusion within the chapter. I developed a culture of belonging, providing support like feedback forms to ensure every member felt valued and heard, with a dedicated focus on mental health concerns..

Grow Your Vision

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San Diego State University

Socials Media Planning

Big Table Media (BTM)

Social Media Platform

Given full creative freedom to entirely rebrand BTM's social media platforms and gained a 400% increase in engagement within 2 months
- Facilitated communication with show talent, editors, show runners, crew, and producers to proactively produce and organize content to schedule 3-4 posts a week
- Conducted competitor research
- Organized posts and developed content
- Worked with HGTV show talent and producers to produce content
- Managed analytics and impressions
- Created company awareness
- Utilized hashtags, trends, and SEO
Initiated meetings with BTM's Production team to discuss current trends within the entertainment industry and potential shows